Westin Hotels & Resorts, a part of Marriott’s portfolio of 30 extraordinary brands, has announced the re-launch of its Gear Lending program, which will feature the latest in high-tech recovery and total body strength training equipment. The program will roll out at the brand’s over 230 properties globally beginning this month, and will encompass a library of kits that allow guests to borrow equipment whenever they want to optimize their stay and feel their best.
The Gear Lending program has been evolved and enhanced over the past decade through both operational and consumer feedback. The on-demand program focuses on helping guests maintain their workout routines, wherever they go, without the added bulk of packing fitness gear.
Westin has partnered with fitness powerhouses for the first two kits of its re-energized Gear Lending program, providing guests with high-quality fitness essentials in-room, on-demand. Global high-performance wellness brand Hyperice will provide its game changing massage and compression recovery products, which are ideal for post-workout recovery as well as soothing stiffness and tension from long travel. Additionally, direct-to-consumer fitness accessories brand Bala will provide its beautifully designed and highly versatile total body fitness pieces, providing opportunities for guests to move well both in their guest room and outside, wherever the day takes them.
“For Westin, wellness is central to our mission. Over the last decade, through our WestinWORKOUT® Gear Lending program, we’ve helped guests optimize their fitness routines and accomplish more while on the road,” said Jennifer Connell, Global Brand Leader, Westin Hotels & Resorts and Vice President, Distinctive Premium Brands, Marriott International. “As strength training and recovery have evolved into essential wellness rituals, we’ve reimagined our beloved program to be more versatile and partnered with cutting-edge brands that help motivate and inspire guests to reach their full potential.”
Hotel guests who wish to bring the WestinWORKOUT® Gear Lending experience home can request an exclusive promotional code to shop the products on the Bala and Hyperice websites. Westin plans to continue expanding its Gear Lending program with more kits added to the roster as well as additional, enhanced guest experiences.
