Viking, renowned for its river and ocean voyages, has unveiled its “Summer of France” campaign, a tribute to the rich culture, history, and cuisine of France. The initiative coincides with the Paris Games, positioning Viking to captivate travelers with its curated French itineraries.
From historic Paris to the lavender fields of Provence, Viking’s journeys are designed to provide an intimate exploration of France. Highlights include exclusive docking on the Seine River near iconic Parisian landmarks and unique experiences like wine tastings in Bordeaux and historical tours in Normandy.
Torstein Hagen, Chairman and CEO of Viking, expresses enthusiasm for the campaign: “As global attention turns to France, we are thrilled to offer expanded voyages that showcase the country’s magnificent heritage and landscapes.”
The campaign features a dedicated webpage (Viking.com/France) loaded with travel inspiration, including videos, articles, and French recipes. A sweepstakes also offers a chance to win a 15-day voyage exploring France’s most beloved regions in 2025.
Viking’s itineraries, such as “Paris & the Heart of Normandy” and “Châteaux, Rivers & Wine,” offer travelers rich cultural experiences. For ocean lovers, voyages like the “Iconic Western Mediterranean” combine the allure of French and Italian coasts.
Viking’s reputation for blending luxury with cultural immersion makes it a favorite among discerning travelers. With accolades such as #1 for Rivers, Oceans, and Expeditions from top travel publications, Viking continues to lead in providing enriching, destination-focused journeys.
Travelers interested in the “Summer of France” can take advantage of promotional offers including free international airfare through July 31, 2024. Viking invites everyone to experience the joys of French culture through its expertly crafted voyages.
