Hilton has announced the launch of Spark by Hilton, a new premium economy brand that aims to fill a gap in the industry by providing a simple, reliable, and comfortable stay at an accessible price. The brand is the latest addition to Hilton’s portfolio of world-class brands and is intended to meet the evolving needs of guests and owners.
According to Christopher J. Nassetta, President and CEO of Hilton, “Hilton has pioneered the hospitality industry as we know it today, and we continue to grow our portfolio as our guests’ and owners’ needs evolve. The debut of Spark by Hilton builds on that legacy of developing world-class brands as we work to serve any guest, for any trip occasion, anywhere in the world.”
Spark by Hilton will offer thoughtful simplicity with inspired design, reliable service, unexpected touches, and consistent quality. Signature elements of the brand will include a simple, inspired design with splashes of color and cheer, a welcoming sense of arrival with colorful exterior statement walls and energizing artwork, a simple, complimentary breakfast, and 24-hour digital check-in and digital key.
The brand will leverage an innovative conversion model to offer a compelling investment option for owners and is already in various stages of development with more than 100 deals. With this new addition, Hilton continues to expand its brand portfolio and number of rooms around the world organically, creating a diverse yet complementary range of brands across categories.