Virgin Hotels Launches ‘Joy Behind Every Door’ Holiday Campaign

Virgin Hotels, a luxury lifestyle brand founded by Sir Richard Branson, announces its holiday campaign, “Joy Behind Every Door,” featuring festive savings, suite upgrades, and charitable initiatives. From November 13 to December 31, guests booking stays at Virgin Hotels’ global properties can enjoy exceptional deals and surprises.

The campaign offers up to 30% off hotel stays from November 13, 2023, through 2024, including at the brand’s newest locations in New York City and Glasgow. Additionally, select guests may receive surprise upgrades to Sir Richard’s Flat, the brand’s luxurious penthouse suite, complete with bold designs and panoramic city views.

In the spirit of giving, Virgin Hotels will donate 5% of revenue from direct bookings on November 28, 2023, to Feeding America and Feeding Britain, supporting efforts against hunger and food insecurity. “The holidays are about togetherness, compassion, and giving,” said James Bermingham, CEO of Virgin Hotels. “Through this campaign, we aim to provide exciting travel opportunities and contribute positively to the community.”

For more details on “Joy Behind Every Door” and hotel reservations, visit

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