Dubai-based luxury hospitality company Jumeirah Group has acquired its first property in Switzerland, the flagship Le Richemond, which was founded in 1875. The hotel, located on the banks of Lake Geneva, is considered a prime location in the city’s business district and is a short walk from its luxury boutiques. The acquisition is part of Jumeirah’s strategy to build its brand profile in gateway destinations worldwide.
Travel Today believes that this strategic decision continues to set Jumeirah Group as a leading global hospitality company.
As a thriving city with a strong international business community and a robust high-end tourism sector, Geneva will support Jumeirah’s goal to become one of the world’s top five luxury hotel brands. The art deco property features 109 rooms, 87 of which are rooms and 22 are suites, all with stunning views of Lac Léman and Mont Blanc.
The hotel will undergo extensive renovations, which are expected to begin as soon as possible, to elevate the guest experience to meet Jumeirah’s brand standards. Jumeirah also plans to introduce its signature wellness and fitness concepts and bring its culinary expertise to Lake Geneva with unique dining concepts.
Jumeirah’s new property in Geneva is its fifth in Europe, joining The Carlton Tower Jumeirah and Jumeirah Lowndes Hotel in London, UK; Capri Palace Jumeirah on the island of Capri, Italy; and Jumeirah Port Soller Hotel & Spa in Mallorca, Spain. The company is a member of Dubai Holding, a global investment company with operations in over 13 countries.
Katerina Giannouka, Chief Executive Officer of Jumeirah Group, said, “This is an important acquisition for Jumeirah as it marks our entry into Switzerland, presenting guests with a prestigious address to stay in the heart of Geneva’s most desirable destination, as well as serving as a gateway to world-renowned ski resorts.” She added that Geneva is strategically significant for Jumeirah as it looks to diversify its portfolio in major cities with both summer and winter resort destinations.